BtoB Magazine Presents: Digital Edge, a Virtual Trade Show

December 1, 2011 16:13 by brandon

Trade shows are hosted at a variety of different venues.  From large outdoor gardens to high school gymnasiums, plenty of unusual locations have been transformed into trade fair arenas.  But have you ever attended a virtual trade show?

BtoB magazine is hosting its third annual Digital Edge virtual trade show on Thursday, December 8. So if you haven't yet made it to an online expo, now's your chance!  According to BtoB, the event will feature "a full schedule of educational sessions and a digital expo hall filled with b2b marketing vendors" available as promotional digital downloads.

The virtual trade show will be made up of a full schedule of webinar events.  Attendees will learn about emerging trends in marketing operations, E-mail marketing, social media, and more.  For a complete look at the agenda, click here.

There will also be two keynote addresses:  The opening video keynote will be delivered by David Meerman Scott who authored The New Rules of Marketing & PR; the closing keynote features Scott Anderson, VP of customer communications at Hewlett-Packard Enterprise Business.

If you're exhibiting at Digital Edge or a similar online trade show, you can still incorporate trade show giveaways.  Entice people to attend by offering redeemable promotions that can be utilized online.  Attendees will surely appreciate your modern handouts!