How to Choose Your Trade Show Signage

April 23, 2014 16:54 by brandon

If you've ever attended a crowded expo, you know what you're drawn to: whatever looks different. Use this fact to your advantage when you're getting ready to exhibit at a trade fair. Your trade show signage doesn't have to be big or bulky, and it certainly doesn't need to be expensive. Motivators offers lots of products that will make your trade show exhibit look like the bell of the ball.

Easels and Retractors

The great thing about easels and retractors is that they don't weigh much, making them very portable and perfect for trade fairs. Products like our 6 foot jumbo wide retractor can be moved around easily at trade shows and even within your shop.

Flags and Sail Signs

Trade show flags and sail signs, like this great tear drop sail sign kit, are exceptional because their unique shape attracts attention. They're great for outdoor use (as long as it's not too windy), because they wave around, bringing the attention to your booth or storefront.

Banners and Billboards

For a backdrop that grabs every eye, check out some of our large banners and billboards. Our Taurus banner display stand, for example, will help bring curious onlookers to your booth. Be sure to use bright colors and bold fonts in order to maximize your presence.

Which type of trade show signage is your favorite?

9 Best Trade Show Giveaways for 2014

April 14, 2014 15:39 by brandon

The key to choosing the right promotional giveaway to promote your brand at trade shows and expos is finding something people will actually want to use. As you can imagine, that changes from year to year. For instance, this year power banks and phone chargers are certainly the hottest promotional products around. With more than half of Americans owning a smartphone, it's a giveaway that absolutely comes in handy. Let's take a look at power banks and more of our best trade show giveaways for 2014:

1. Leed's Jolt Charger

This handy backup battery will keep everyone's mobile devices charged up. Its 2200 mAh internal battery has enough power to fully charge an iPhone! It will come in handy year-round, but especially during trade show season when staying connected is most important. Our Leed's jolt charger is available for just $12.48 each, with a minimum order of 24 pieces.

2. "A Night Out At The Trade Show" Kit

Guess what? Trade shows are just as exhausting for attendees as they are for exhibitors. Give away this trade show kit, which ensures everyone will make it out alive! It includes Life Savers Mints, Aleve, Emergen-C, Blistex and much more.

3. Vino2Go BPA-Free Wine Tumbler

If you're presenting at a food or wine expo, this giveaway will be truly cherished by attendees. Motivators' popular Vino2Go BPA-free wine tumbler features a convenient snap-on lid that allows you to enjoy a glass of wine just about anywhere. (Although you might want to remind everyone to keep it legal!)

4. Broad Recycled Wrist Band

I know what you're thinking: "There's nothing groundbreaking about giving out wristbands to promote your brand." And you're right -- it's been done time and time again. But our broad recycled wristbands are different because they're made from 100 percent recycled silicone! Plus, they're thicker than your Livestrong bracelet. Give them away at eco-friendly trade shows and imprint them with a message about the environment!

5. iPhone 5 Case & Wallet

iPhone owners will instantly fall in love with this practical product, which is why it is one of the best trade show giveaways around right now. It will keep their phones safe while also doubling as an easy-access wallet. At just $3.35 each, you can't go wrong. Stock up for trade show season.

6. Miami Two-Tone Sunglasses

If you're looking to reach a younger crowd at your next trade show, consider ordering these hot sunglasses. They're available in a huge selection of colors (so matching them to your branding is a cinch), and they're just plain trendy!

7. Fiesta Mason Jar Tumbler

Drinkware trends seem to have come full circle; mason jars are popular again! This one's available with several bold lid colors to really catch the attention of passers-by.

8. Leed's Zoom Energy Bar Charger

Yes, I already mentioned a power bank. But if you've got a bigger budget and/or a smaller audience, this piece is worth looking at. It will seriously blow them away. The 6600 mAh Li-Ion battery includes two USB outputs that allow you to charge multiple devices at once, yet it's still small enough to be portable.

9. iSlimster Stylus Pen

For a simple and affordable yet totally practical trade show giveaway, check out Motivators' stylus pens. This variety is popular because it's available for just $0.46 each and has a built-in retractable pen. (It's not just a stylus!) Everybody uses a tablet or a smartphone these days, so it's a product that will definitely come in handy.

There you have it! These are some of the best trade show giveaways for 2014. What else would you add to the list?

Las Vegas Named Top Trade Show Destination for 20th Year

April 10, 2014 10:11 by brandon

What an honor! Las Vegas, Nevada has been named the number one trade show destination in the U.S. for a 20th consecutive year.

According to Exhibitor magazine, Vegas tops Trade Show News Network's (TSNN) list of Top 250 Trade Shows in the United States in 2013. Sin City played host to 53 of the nation's largest shows.

"We are proud of our standing as the top trade show destination for a historic two decades," said president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), Rossi Ralenkotter. "Maintaining the No. 1 ranking is a collaborative effort and a testament to all of the hard working people who make Las Vegas a premier business destination year after year."

TSNN's list ranks America's top 250 trade shows by net square footage. Combined, the 53 Las Vegas shows encompassed 20,113,046 net square feet in 2013.

Runners up include Chicago with 29 shows and Orlando with 24.

Did you attend a Las Vegas trade show in 2013?

Highlights from ASI New York

April 4, 2014 11:14 by brandon

The Motivators crew spent the last two days at ASI New York, and we had an amazing time! The promotional products trade show, which takes place each year at New York City's Javits Center, is organized by Advertising Specialty Institute.

This year, team Motivators snapped lots of photos at the expo.

We got a warm welcome from everyone at the ASI Show this year! What's better than having your own conference room to discuss all the great promotional products you see on the floor? Plus, we received lots of swag bags for our sales team to look through:

On the floor at ASI New York, many products from various suppliers caught our eye. Let's take a look:

Look at the detail on those bottles! We love the matte black color -- so hot right now.

So many colorful backpacks to choose from. Which one do you like best?

We said hello to the folks at Fisher Space Pen -- the only pen that can write on the moon!

Have you ever seen a more detailed bobblehead? We're totally impressed by this one.

For a look at all of our photos from ASI New York, check out our Facebook album! We can't wait for next year's show.

5 Unique Trade Show Giveaways

March 27, 2014 17:00 by brandon

Let's face it: Your trade show booth is nothing without unique trade show giveaways. A good expo promotional product not only draws people in, but also promotes conversation and boosts your branding well after the trade fair is over. What are some of our most unique trade show giveaways? Let's go over five of our favorites:

1. Snacks

Not nearly enough exhibitors give away snacks on the trade show floor. I've been to many trade shows, and I rarely receive a treat that will keep my energy going all day. Motivators offers a huge selection of trade show snacks. My favorite is this bag of mixed nuts!

2. Tech Accessories

These days, everybody's got a smartphone or tablet. Many people even have both! Why don't more exhibitors give out accessories to use with these extremely popular devices? Even something as simple as a stylus and pen combo will set your brand apart from those giving out classic click pens.

3. Eco-Friendly Giveaways

One way to truly stand out is to opt for an eco-friendly trade show giveaway. Your respect and concern for the environment will be remembered, helping your business stand out from the crowd. Seed paper products, like our forget me not butterflies ornament, make an even bigger impression because they can be planted for a promotion that lasts.

4. Filtered Water Bottles

Giving out a plain, old water bottle just doesn't cut it anymore. Up the ante on your trade show giveaway by selecting one of Motivators' many filtered water bottles. These amazing products come with a built-in filter, so they can be filled at the tap without worry.

5. Games

If you've ever been to a trade fair, you know that sometimes you need a break from all the craziness. That's what makes promotional games such fun and unique trade show giveaways. They help break up the monotony of what can be an otherwise boring event. Our five-star rated Rubik's cube is a popular choice!

The next time you exhibit at an expo, be remembered by handing out one of these unique trade show giveaways. For more ideas, dial 800-525-9600 and ask to speak with a Motivators promotional consultant.

Are These Humanoid Robots Creepy or Awesome?

March 21, 2014 13:57 by brandon

Earlier this week, the city of Lyon, France played host to Innorobo, a trade show dedicated to service robots. (Yes, this is seriously a thing.)

According to the NY Daily News, some of the robots introduced at Innorobo 2014 are smart enough to walk, talk, recognize objects and even navigate their surroundings. And while the robots' creators insist that they were designed for noble causes -- like rescuing people after natural disasters or caring for the elderly -- it's fair to say that these robots will more likely wind up in the homes of the rich and famous.

To see photos from this year's event, check out this blog post from the Washington Post.

What do you think? Are these humanlike robots kind of creepy or really awesome?

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Learn All About 3D Printing at This Hot Expo

March 13, 2014 13:56 by brandon

3D printing is an exciting technology that's poised to become the next big thing in marketing. Want to get ahead of the game? If so, you've got to check out Inside 3D Printing Conference & Expo.

The event, which will hit New York City's Javits Center April 2 to April 4, 2014, will bring together the 3D printing world in one spot. The goal is to teach attendees how to take advantage of the new technology in their businesses.

Registering for a $699 Full Conference Pass before April 2 grants you access to conference sessions, keynote sessions, the Inside 3D Printing & Maker Pavilion exhibit floor, Maker Summit & Pavilion and a reception.

Maker Summit & Pavilion is a new companion event held within the 3D Printing conference. According to Media Bistro, it's "the ideal place for DIY enthusiasts and tech tinkerers to converse about using state-of-the-art technology such as 3D printers to design, create and craft objects."

Can't make it to New York in time for the show? Not to worry. Inside 3D Printing Conference & Expo is headed around the world, with upcoming shows in Sao Paulo, Brazil, Seoul, South Korea, Melbourne, Australia and Milan, Italy. Learn more here.

North America's Largest Trade Show Is For... Construction?

March 6, 2014 11:18 by brandon

With the U.S. housing market still in recovery, this might surprise you: The largest trade show in North America is ConExpo-Con/Agg 2014, a construction expo that hits Las Vegas once every three years.

This year's show, which launched on Tuesday and will run through Saturday, March 8, features nearly 2,500 exhibitors showcasing hot technologies and products for all major construction industries. More than 125,000 attendees are expected to come out for the Las Vegas Convention Center show.

According to Las Vegas' KTNV Channel 13 Action News, "Specific product categories include asphalt production and paving, blasting, concrete, cement, drilling, earthmoving, trucks, lifting, pumps and others." Popular exhibitors at this year's ConExpo-Con/Agg 2014 include Caterpillar, John Deere, Kawasaki Wheel Loaders and McNeilus Truck.

The trade show will have an estimated $157.3 million impact on Las Vegas' economy.

iPad Air Named Best Mobile Tablet at Mobile World Congress

February 26, 2014 16:53 by brandon

Despite not making an appearance at this year's Mobile World Congress (MWC) in Barcelona, Spain, Apple's iPad Air has won Best Mobile Tablet.

iSource reports that the popular consumer electronics brand doesn't make trade show appearances anymore, instead opting to host its own private events. Still, Apple's presence was felt at MWC when it beat out rivals like Samsung and LG, who did pencil the event into their calendars.

This year marked the annual Global Mobile Awards' 19th year running. Winners were announced at an afternoon ceremony hosted by actor James Corden.

For a look at all the winners, click here.

Fashion's Biggest Trade Show Hits Las Vegas

February 20, 2014 13:42 by brandon

Magic Market Week is a trade show for fashion designers and brands. In fact, according to the Los Angeles Times, it's the industry's largest trade show. The twice-annual event hit Las Vegas on Tuesday; the trade show floor will close today at 6:00 p.m.

Which trends are making a splash at this year's expo? The Los Angeles Fashion reports that apparel in green and yellow is big for 2014. Dresses from Shahida Parides, AUM-Coture, Balizza and Busayo all incorporate the vibrant spring colors.

What do you think of the zesty color scheme? Will yellow and green be all the rage come springtime?